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Frequently Asked Questions
Are there projects your company doesn't do?
We specialize in in-depth primary research with experienced interviewers, most of whom have advanced degrees. This is supplemented by in-depth secondary research utilizing specialized databases. We do not do "phone bank" market research on a massive scale.
How do the interviewers from your company differ from others?
Our interviewers have an average of ten years experience in business intelligence, degrees relevant to the industries we serve, and investigative abilities that are lauded by our clients. As our clients will testify, we go far beyond what a call-center or our competition can achieve through our expertise and knowledge.
How can I obtain a quote?
For a free, no-obligation proposal, please contact our sales office:
215-545-6620.
What is a typical timeline for a project?
Our custom projects vary in scope and scale. Projects range from one week to three months. Typical projects take six to ten weeks. We work closely with our clients to meet their internal requirements regarding speed of execution.
Is your company global? Can your company complete interviews in foreign languages?
We have done many "global" projects with in-depth interviews in foreign languages. Interviews and reports are translated into English or any other language our clients require.
Have you ever had a lawsuit?
We subscribe to and go beyond the SCIP (Society of Competitive Intelligence Professionals) code of ethics. Since our inception in 1984, we have never had a lawsuit.
What is an incentive report?
In order to incent respondents to provide their time and insight, we typically offer them a short summary of the study, which we refer to as "an incentive report." Our clients always have final approval of the incentive report before it is sent, and the client and other respondents remain anonymous.
What is a typical project size?
Custom projects can range from as little as five interviews to three hundred global interviews. Typical projects range from twenty-five to fifty interviews. Most projects include a final report with our recommendations as part of the deliverables.
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