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| A Fortune 50 client wanted a better understanding of their industry's market segmentation. |
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| Mapped a detailed competitive landscape based on geography, industry, product, revenue, internal organization, and customer relationships. Determined sales and marketing strategies of key competitors, which included preacquisition due diligence on a target company. |
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| Client utilized key insights and benchmarks to better penetrate their market. Purchased a $50 billion-plus company. |
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| A Fortune 500 manufacturer wanted to actively penetrate an undersold market. |
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| Conducted a comprehensive overview of new industry segments. Identified highest potential growth segments and obtained key insights into requirements and needs for manufacturer's products. |
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| Client shifted market focus from traditional segments to a faster growing segment in the healthcare industry. |
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| An S&P 600 manufacturer wanted to get a better understanding of buyer behavior and trends, as well as perceptions of the competition. |
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| Identified key buying drivers for customers and determined which areas will impact future satisfaction levels most. Determined overall satisfaction scores of client and main competitors. |
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| Client has incorporated results from annual studies into worldwide corporate action plan and continues to see growth as leading market player. |
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| Fortune 200 healthcare provider with high-quality product and service wanted to look into the bidding process of various clients to determine how to improve the overall process and identify current trends in customer behavior. |
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| Identified points of service differentiation and value that influenced decision makers. Offered competitive intelligence on bidding and renewal process of top competitors. |
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| Successfully led to the acquisition of higher-profile clients and turned around several key accounts, worth over $50 million. |
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