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	The Marketing Audit Focuses on Customer Satisfaction Studies PHILADELPHIA, PA. JUNE 4, 2004. The Marketing Audit, a business-to-business market research consultancy based in Philadelphia, recently announced their new and improved method for conducting customer satisfaction studies. While older formulas have focused strictly on quantitative or qualitative data, The Marketing Audit presents a method that presents a hybrid of both formulas, providing more in-depth insight to not only capture customer trends and behaviors, but also competitive intelligence. Since 1984, The Marketing Audit has provided their clients an array of knowledge tools, ranging from sales autopsies, benchmarking studies, competitor profiles, as well as customer satisfaction studies. By taking their expertise in all of these areas and combining the various components of each area into one effective study, The Marketing Audit has not only saved multiple companies hundreds of thousands of dollars, but has also delivered highly valuable information in a relatively short timeframe. The Marketing Audit credits their success not only to their staff, who have advanced degrees and specialized industry licenses, but also to their clients, who are encouraged to become involved in the process at the beginning of the project. Many executives on the client team are interviewed to determine what type of feedback they may be expecting and what they plan to do with the actionable information once it is delivered. This method engenders personal buy in by the team to the project, the results, and next steps. Additionally, this methodology not only gives clear customer insight, but is a very cost-effective program that helps multiple departments. According to The Marketing Audit, their customer satisfaction studies assist clients in "doing best what matters most" to their customers. For more information on how The Marketing Audit can deliver to your company actionable results, please call 215-545-6620. Click here for more...