The Marketing Audit - Your Business Intelligence Resource for Market, Marketing, Research, Competitive, Competitor, Business, Intelligence, Customer, Satisfaction, Assessment, Primary, Telephone, Interviews, Interviewing, Industry, Business-To-Business, Strategic, Planning, Due Diligence, Benchmarking, Qualitative, The Marketing Audit, Positioning, Consulting, Advertising, Aerospace, Chemicals, Consulting/Professional Services, Consumer Products Manufacturing, Cosmetics, Dental Benefits, Education, Electronics, Energy, Environmental Sciences, Food, Financial, Service, Healthcare, Industrial Manufacturing, Information Technology, Insurance, Logistics, Medical, Devices, Non-Profits, Oil And Gas, Pharmaceuticals, Steel, Telecommunications, Media, Technology, Tmt, Transportation, Utilities


	This diagram illustrates how business intelligence is comprised of a variety of types of information that can range from being fairly easy to acquire, to being very difficult to acquire - from the perspective of the research professional. Information on the left side of the Spectrum is often available through secondary research using online databases or the Internet. Information on the right side of the Spectrum is typically only available through primary research interviews. As a Business Intelligence consultancy, The Marketing Audit adds value both to the quality of information collected and the way in which it is delivered that provides insight and impact to your organization.