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To obtain a free no obligation proposal regarding a current challenge you may have, please contact us at
215-545-6620 or tma@marketingaudit.com. |
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The Marketing Audit offers a full menu of business-to-business marketing research services to fulfill a wide range of client needs. We specialize in in-depth interviews performed on an anonymous basis with competitors, customers, distributors or employees of our clients, as well as industry gurus or experts. Examples of our services include:
Market, Product, and Service Assessment. The development of a new product, or the desire to sell existing products in new markets, are opportune moments to conduct market assessment studies. Our integration of secondary research and anonymous interviews with competitors and other market players, customers and industry experts contributes to a thorough and accurate understanding of various market characteristics, including size, segmentation, penetration, price sensitivity, and underserved market niches.
Competitor Intelligence. As an independent market research firm, we conduct in-depth telephone interviews with competitors while maintaining your anonymity. We pride ourselves on finding and recruiting knowledgeable individuals and obtaining information in a legal and ethical manner.
Product Area Intelligence Reports. Utilizing both public and proprietary databases, we offer customized reports to easily guide clients through the monitoring and tracking of relevant and timely information. Reports can be divided into categories that cover competitors, new products & product enhancements, world markets & international regulations, trademarks & patents, and related news items (including U.S. regulations).
Sales Autopsies and Opportunities. Evaluating the effectiveness of the selling process can help to determine why you won or lost the business, as well as to identify key decision factors for gap analysis. Interviews with current or lost customers and prospects provide a cost-effective way to clarify why a decision was made regarding your products and services.
Customer Satisfaction Measurement. Candid assessments from knowledgeable customers can help to determine the often hidden aspects of a customer's satisfaction. Clients discover where their own strengths and weaknesses lie, and where they can get the "best bang for the buck" for additional investments.
Mergers & Acquisitions Due Diligence Services. We perform due diligence services for companies who may be interested in screening potential targets for acquisitions. We talk to a variety of individuals at the target company, solicit the opinions of third parties, and obtain the voice of the market in order to better evaluate the target's viability, fit, and price - while keeping the interested party's identity confidential. This service is popular with a variety of clients, including the potential acquirers, investment bankers, and venture capitalists.
Benchmarking. From these studies, clients can learn about best practices within their own industry, as well as best-in-class practices outside of their industry. Our analysis provides a thorough comparison of you and your peers.
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